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	<title>EfektoMagazine &#187; Citas</title>
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	<link>http://efektomagazine.com</link>
	<description>Haciendo del Internet un lugar más amigable.</description>
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		<item>
		<title>Naming the Product</title>
		<link>http://efektomagazine.com/2009/11/naming-the-product/</link>
		<comments>http://efektomagazine.com/2009/11/naming-the-product/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 17:06:11 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[Citas]]></category>
		<category><![CDATA[Negocios]]></category>
		<category><![CDATA[sabiduria]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/?p=940</guid>
		<description><![CDATA[&#8220;One of the interesting things about Apple is that there is little mystery to what they do. The company&#8217;s playbook is a matter of public record. Everything they do is human, right down to the names of their products. We get used to names like Mac, MacBook, iPod and iPhone. But for the sake of [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;One of the interesting things about Apple is that there is little mystery to what they do. The company&#8217;s playbook is a matter of public record. Everything they do is human, right down to the names of their products. We get used to names like Mac, MacBook, iPod and iPhone. But for the sake of comparison, I refer you to Time Magazine&#8217;s Top 10 Gadgets of the Year 2007. Forgetting iPhone for the moment (#1), other products on this list include the Nikon Coolpix S51c, the Toshiba Portege R500-S5004 and the charmingly named Netgear SPH200W Wi-Fi Skype Phone. One can only scratch his/her head and ask &#8220;Why?&#8221; Logic says that naming has to be this way because manufacturers and retailers have to deal with product pipelines, warehousing, retailing and related real-world issues. Silly model numbers are a necessary evil. (Never mind that Apple encounters the same issues and somehow manages to get around them.) Call human beings foolish, but most would prefer talking about an iPod than a ZipMaster XLZ-500CSS MP3 Player. Naming a product is the first step – and arguably the most critical step – to building a relationship with customers.&#8221; —<a href="http://www.kensegall.com/naming2.html">Ken Segall</a> (<a href="http://www.cultofmac.com/20172/20172">y una amena entrevista con él</a>.)</p>
</blockquote>
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		<item>
		<title>Cuando gastas dinero&#8230;</title>
		<link>http://efektomagazine.com/2006/11/cuando-gastas-dinero/</link>
		<comments>http://efektomagazine.com/2006/11/cuando-gastas-dinero/#comments</comments>
		<pubDate>Tue, 07 Nov 2006 18:46:32 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[Varios]]></category>
		<category><![CDATA[Citas]]></category>
		<category><![CDATA[Rescue]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/11/07/cuando-gastas-dinero/</guid>
		<description><![CDATA[You&#8217;re not really spending money when you spend money, Joe and Vicki say. You&#8217;re spending the life energy you put into earning that money. You only have so much life energy. What do you want to use it for? Commuting? Shopping sprees? Going for walks? Playing with your children? Serving your community? Taking that question [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p class="roman">You&#8217;re not really spending money when you spend money, Joe and Vicki say. You&#8217;re spending the life energy you put into earning that money. You only have so much life energy. What do you want to use it for? Commuting? Shopping sprees? Going for walks? Playing with your children? Serving your community? Taking that question seriously does wonders for one&#8217;s joy-to-stuff ratio, decreasing stuff, increasing joy.</p>
</blockquote>
<p>—Donella H. Meadows, &#8220;One woman&#8217;s search for the American dream,&#8221; The News &#038; Record, July 17, 1995.</p>
<p>Surge de la propuesta de <a href="http://www.wordspy.com/words/joy-to-stuffratio.asp">definición del término</a> (o concepto) _joy-to-stuff ratio_. </p>
<p>Un complemento que habría venido bien a la clase de Economía de hoy, aunque algún argumento lógicamente válido habría recibido en contra.</p>
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		<item>
		<title>Aprendizaje</title>
		<link>http://efektomagazine.com/2006/10/aprendiendo/</link>
		<comments>http://efektomagazine.com/2006/10/aprendiendo/#comments</comments>
		<pubDate>Thu, 12 Oct 2006 19:02:26 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[Varios]]></category>
		<category><![CDATA[Citas]]></category>
		<category><![CDATA[Rescue]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/10/12/aprendiendo/</guid>
		<description><![CDATA[&#8230;sequential in that it builds upon previous lessons-learned, and it takes you through a process where you question instruction and do not always accept what you are taught at face value; you polish it like a gem in your mind until something about it rings true for you. Consequential in that it is worthwhile stuff; [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p class="roman">&#8230;sequential in that it builds upon previous lessons-learned, and it takes you through a process where you question instruction and do not always accept what you are taught at face value; you polish it like a gem in your mind until something about it rings true for you.</p>
<p class="roman">Consequential in that it is worthwhile stuff; it makes a difference for you, and you aren’t simply collecting lessons on some scorecard. There’s some personal take-away in it for you. Now that you know it, you’re going to use it.”</p>
</blockquote>
<p>¿Interesado? Aquí está <a href="http://feeds.feedburner.com/~r/LifeHack/~3/36489455/the-new-world-of-today%e2%80%99s-student.html">el artículo</a> que publica Rosa Say, autora de <a href="http://www.amazon.com/exec/obidos/ASIN/0976019000/mindsharer-20">Managing with Aloha</a> sobre el tema.</p>
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		</item>
		<item>
		<title>Aprende</title>
		<link>http://efektomagazine.com/2006/06/aprende/</link>
		<comments>http://efektomagazine.com/2006/06/aprende/#comments</comments>
		<pubDate>Wed, 21 Jun 2006 06:19:28 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/06/21/aprende/</guid>
		<description><![CDATA[Todo hombre que conozco es superior a mí en algún sentido. En ese sentido, aprendo de él. — Emerson]]></description>
			<content:encoded><![CDATA[<blockquote><p class="roman">Todo hombre que conozco es superior a mí en algún sentido. En ese sentido, aprendo de él. — <a href="http://www.personal.able.es/cm.perez/carnegie.htm">Emerson</a></p>
</blockquote>
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		</item>
		<item>
		<title>¡No vas a ganar un Oscar!</title>
		<link>http://efektomagazine.com/2006/06/%c2%a1no-vas-a-ganar-un-oscar/</link>
		<comments>http://efektomagazine.com/2006/06/%c2%a1no-vas-a-ganar-un-oscar/#comments</comments>
		<pubDate>Sun, 18 Jun 2006 04:17:36 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/06/17/%c2%a1no-vas-a-ganar-un-oscar/</guid>
		<description><![CDATA[A menos que te dediques a lo que te fascina. I want to thank my mother for giving me unconditional support when I chose this crazy career. You questioned me only once. &#8220;Are you sure you don&#8217;t want to be a doctor?&#8221; Yes, mom, I&#8217;m sure. I love you. — Michael Semanick &#8220;Quiero agradecer a [...]]]></description>
			<content:encoded><![CDATA[<p>A menos que te dediques a lo que te fascina.</p>
<blockquote><p class="roman">I want to thank my mother for giving me unconditional support when I chose this crazy career. You questioned me only once. &#8220;Are you sure you don&#8217;t want to be a doctor?&#8221; Yes, mom, I&#8217;m sure. I love you. — <a href="http://www.imdb.com/name/nm0783713/">Michael Semanick</a></p>
</blockquote>
<p>&#8220;Quiero agradecer a mi madre por apoyarme incondicionalmente cuando elegí tan descabellada carrera. Sólo me cuestionaste una vez. &#8220;Estás seguro de que no quieres ser Doctor?!&#8221; — Sí, mamá, estoy sguro. Te quiero.&#8221;</p>
<p>Esto lo dijo mientras levantaba al aire su Oscar obtenido por su trabajo en la película *King Kong*. [Fielmente pirateado de <a href="http://www.ianybarra.com/blog/archives/2006/03/you_wont_win_an.htm">Ian Ybarra</a>.]</p>
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		</item>
		<item>
		<title>Creer</title>
		<link>http://efektomagazine.com/2006/06/creer/</link>
		<comments>http://efektomagazine.com/2006/06/creer/#comments</comments>
		<pubDate>Sat, 17 Jun 2006 16:24:32 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/06/17/creer/</guid>
		<description><![CDATA[Ya sea que pienses que sí puedes, o que pienses que no puedes, estás en lo cierto. — Henry Ford]]></description>
			<content:encoded><![CDATA[<blockquote><p class="roman">Ya sea que pienses que sí puedes, o que pienses que no puedes, estás en lo cierto. — Henry Ford</p>
</blockquote>
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		<item>
		<title>Ironía en la fotografía</title>
		<link>http://efektomagazine.com/2006/06/ironia-en-la-fotografia/</link>
		<comments>http://efektomagazine.com/2006/06/ironia-en-la-fotografia/#comments</comments>
		<pubDate>Fri, 09 Jun 2006 03:46:23 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>
		<category><![CDATA[Fotografía]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/06/08/ironia-en-la-fotografia/</guid>
		<description><![CDATA[Un poco de sabiduría condensada. The more I learn about photography, the less interested I am in close-ups that fetishize surface textures, and the less impressed I am by well composed but basically inert subjects that don’t communicate a narrative of any particular stripe. These are two fine examples of what I don’t want to [...]]]></description>
			<content:encoded><![CDATA[<p>Un poco de sabiduría condensada.</p>
<blockquote><p class="roman">The more I learn about photography, the less interested I am in close-ups that fetishize surface textures, and the less impressed I am by well composed but basically inert subjects that don’t communicate a narrative of any particular stripe. These are two fine examples of what I don’t want to do. — <a href="http://www.subtraction.com/archives/2006/0607_how_to_shoot.php">Khoi Vihn</a>, Substraction</p>
</blockquote>
<p>&#8220;Mientras más aprendo acerca de fotografía, menos me interesan lo acercamientos que fetichizan texturas de superficies, y menos me impresionan las fotografías bien compuestas, pero de sujetos inertes que no narran algo en particular.&#8221;</p>
<p>Creo que todo novato es, o ha sido culpable alguna vez con esto.</p>
<p>*Moraleja:* Por más técnicamente perfecta que una fotografía sea, no se compara con una fotografía llena de emotividad. [Sr. <a href="http://www.kottke.org/remainder/06/06/11227.html">Kottke</a>]</p>
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		</item>
		<item>
		<title>Advertencia</title>
		<link>http://efektomagazine.com/2006/05/advertencia/</link>
		<comments>http://efektomagazine.com/2006/05/advertencia/#comments</comments>
		<pubDate>Wed, 31 May 2006 23:35:42 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/05/31/275/</guid>
		<description><![CDATA[El clavo que sobresale siempre recibe un martillazo. — Proverbio Chino *Moraleja:* Mejor pasa desapercibido. [Tomado de Microsiervos.]]]></description>
			<content:encoded><![CDATA[<blockquote><p class="roman">El clavo que sobresale siempre recibe un martillazo. — Proverbio Chino</p>
</blockquote>
<p>*Moraleja:* Mejor pasa desapercibido. [Tomado de <a href="El clavo que sobresale siempre recibe un martillazo.">Microsiervos</a>.]</p>
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		<item>
		<title>El momento presente</title>
		<link>http://efektomagazine.com/2006/05/el-momento-presente/</link>
		<comments>http://efektomagazine.com/2006/05/el-momento-presente/#comments</comments>
		<pubDate>Tue, 30 May 2006 17:32:59 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2006/05/30/266/</guid>
		<description><![CDATA[Esto ayudará a entender el por qué de la falta de actividad en este sitio: I’m working from a state of joy instead of a feeling of obligation. I write because I enjoy writing, not because I feel I must keep writing in order to make money. If I don’t feel like writing, I don’t [...]]]></description>
			<content:encoded><![CDATA[<p>Esto ayudará a entender el por qué de la falta de actividad en este sitio:</p>
<blockquote><p class="roman">I’m working from a state of joy instead of a feeling of obligation.  I write because I enjoy writing, not because I feel I must keep writing in order to make money.  If I don’t feel like writing, I don’t write.  Whenever I feel like taking several days off, I do that. — &#8220;Steve Pavlina &#8211; The Power of Now&#8221;:http://www.stevepavlina.com/blog/2006/05/the-power-of-now/ </p>
</blockquote>
<p>El sitio de &#8220;Steve Pavlina&#8221;:http://www.stevepavlina.com/blog es altamente recomendable, tiene artículos interesantes y útiles para la vida diaria. Es del mejor contenido en la red. Dense una vuelta, que no se arrepentirán.</p>
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		<item>
		<title>Nick Curioso</title>
		<link>http://efektomagazine.com/2005/12/nick-curioso/</link>
		<comments>http://efektomagazine.com/2005/12/nick-curioso/#comments</comments>
		<pubDate>Sun, 11 Dec 2005 03:54:50 +0000</pubDate>
		<dc:creator>Drake</dc:creator>
				<category><![CDATA[La Revista]]></category>
		<category><![CDATA[Citas]]></category>

		<guid isPermaLink="false">http://efektomagazine.com/2005/12/10/243/</guid>
		<description><![CDATA[bq(modern). ¿Jugamos a la basurita? Yo me tiro al piso y tu me recoges. — Una cibernauta desesperada.]]></description>
			<content:encoded><![CDATA[<p>bq(modern). ¿Jugamos a la basurita? Yo me tiro al piso y tu me recoges. — Una cibernauta desesperada.</p>
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